SETOH is an interdisciplinary design studio based out of Copenhagen.
I am inspired by the observation of human behavior and their interaction with the built environment. Through these observations, unarticulated needs are presented, which in turn helps shape the direction of my designs - empathy for the user is critical. I strive to create unique solutions that disrupt the ordinary and expected, welcoming ambiguity as a tool to create an emotional layer.
Heather Seto is a product and furniture designer. Originally from Canada, she graduated from Kendall College of Art and Design's Furniture Design and Manufacturing program in 2016, where she was named the top furniture design student. She has designed for Haworth, Snarkitecture and is currently working at Jakob Wagner Studio in Copenhagen.
Bachelor of Fine Arts: Furniture Design and ManufacturingKendall College of Art and Design2012 – 2016
Advanced Diploma: Interior DesignSt. Clair College2008 – 2011
Product Design Intern, Jakob Wagner Studio2017 – Present; Copenhagen, Denmark
Snarkitecture2016; NYC, USA
Haworth, Inc.2015; Holland, MI, USA
Friends of the Canadian War Museum2012 – 2014; Ottawa, Canada
Sustainable Research Group2013; Grand Rapids, MI, USA
AWARDS AND ACHIEVEMENTS
Furniture Design Excellence AwardKendall College of Art and DesignMay 2016
First Place Winner: Nocturne LoungeBienenstock Furniture Library Chair CompetitionMarch 2016
Pinnacle Awards Finalist: Ophelia Side Chair ASFD: American Society of Furniture DesignersOctober 2015
Ruth Clark Furniture Design Scholarship IFDA: International Furnishings and Design AssociationJune 2015
Haworth Diversity Scholarship Haworth, Inc. April 2015
Finalist: Ophelia Side Chair Bienenstock Furniture Library Chair CompetitionMarch 2015
ScholarCelia Moh ScholarshipAugust 2014 – May 2016