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Seto Studio is an interdisciplinary design practice based in NYC. From strategy and insights, innovation and design, all the way through production - our work strives to create unique solutions that disrupt the expected. 

Montana Møbler

This is not a piece of furniture. It's a canvas. Free was launched for the first time at Salone del Mobile 2018 and was subsequently shown at the London Design Festival and Orgatec. Working alongside Jakob Wagner - Free is an easy to assemble and mobile freestanding open shelving unit that can be configured into 12 different compositions. Free was recently nominated for a Danish Design Award.

Photography Courtesy of Montana Møbler


Philosopher, Infinity and Native Timepieces

Rethinking Scandinavian refinement within each model.

Photography Courtesy of Nordgreen


Snarkitecture x Calico Wallpaper

An archeological journey unearths hidden layers. In a collaborative exploration of process and materials, Calico Wallpaper partnered with Snarkitecture for the “Imagined Landscape” exhibition at Salone del Mobile.

Photography Courtesy of Calico Wallpaper


Louis Poulsen

Inspired by water, Ripls is a circular wall and ceiling luminaire, created to stimulate a multi-dimensional light experience. During the final stages of the project, I worked alongside designer, Jakob Wagner in its editing. The round wall and ceiling fixture features a concave, clear front that mimics the motion of water.

Photography Courtesy of Louis Poulsen


Night Bird
Kendall College of Art and Design

Night Bird is an experiment with repetitious transparent forms composed in an organic and poetic gradation. The intention of this piece is to heighten the use of abstract form, overlapping and dissolving visual fields through the layering effects of light and cast resin forms. The gold leaf embedded within the resin stalactites grounds the chaos within Night Bird’s frozen landscape.

Photography Courtesy of Matt Gubancsik


Bienenstock Furniture Library Competition

Refinement, tonal differences, and delicate beauty - these are a few attributes from the night’s sky that I chose to implement within the context of Nocturne. The intention of this piece is to create an invitation to the user – I want there to be a unity between the user and the form. Nocturne is a free flowing spirit that is sophisticated, boundless, and bold.

Photography Courtesy of Heather Seto