CONCEPT: During my industrial design internship at the Haworth Global Design Studio in Holland, MI, I was given the task to design a low price point casegood line targeting Generation Y users. Youthful, engaging and collaborative, Envy is a collection of components that are thoughtful and efficient. It is diverse and adaptable, that optimizes square footage and helps people work smarter. With the world of the executive shifting from hierarchy to collaboration, Envy challenges convention and extends its various densified leather sling and fabric panel organization options to the user. This collection is comforting, inviting, and retains the natural beauty and softness from mixed materials: wood, leather and upholstery.
This casegood line was proposed at the 2016 annual executive budget meeting.
MEDIUM: Freehand Sketching; Rhino; Keyshot.